Deflating the Elephant: The Framed Messages Behind Conservative Dialogue

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• "DEFLATING THE ELEPHANT: THE FRAMED MESSAGES BEHIND CONSERVATIVE DIALOGUE teaches us how language affects our lives and more significantly, our political discourse. Language is influenced by what is known as framing, meaning every word is connected to a concept. How those concepts are used and repeated have proven to shape ideology, behavior and thought-process.Featuring George Lakoff, author of M